What is Outreach-Based Link Building? In a nutshell, it’s the process of using the internet to make a connection between you and your target audience. But, let me tell you more about it – in this article you’re going to learn what Outreach Based Link Building is all about, how it works and why you should be doing it yourself!
So what is Outreach-Based Link Building? Basically, this is the process of getting your website to someone else’s website who is seeking for that particular information or service. If you’re going to ask somebody for their email address or they’re going to ask for your website’s email address, you need to have some sort of ‘way’ of establishing a connection (out of the blue). This is where ‘Outreach’ comes in!
How is this done? Well, there are many ways but one of the easiest is called ‘reciprocal link exchange.’ Let me explain this – when you place a link on somebody else’s website and they put your link on their website, both websites end up being updated with each other. Now, one would think, since you’re giving them your link – your website must be updated also. And it is true, because you will be showing the other website owners that you are at least interested in their content if you’re going to do this. The other website owner now has another way of measuring the popularity of his site and this is called ‘outreach’.
One of the reasons for doing this is to get people to click on your links on other sites. So what is outreach in this sense? If someone has a similar content as you – meaning their website is about the same subject and niche as yours – they may just do a search for the terms you’re using. And if they see that you’re on the top ten results for the terms they searched for, they’ll follow your link and see your website.
What is outreach-based link building? It’s getting people to rank highly for your site’s keywords or key phrases. To do this, you just have to be relevant to your target audience and provide them with something of value. You could for example put together a list of top ranking pages for some key phrases. This is called a directory and if you submit your site’s URL to it and promote it on other sites, you will rank well in the directory, because you are providing your target audience with information that is relevant to them.
A lot of people are confused about whether the information they’ll find in a directory like this is free or not. Well, generally, the links you’ll find there are not paid ones but the directories don’t really care and they do provide a free platform for link building. However, it’s up to you to make sure that you’re offering value for your site’s URL. If you start giving false information to users about the value of your site, you may be kicked off the site.
One thing that you need to remember when creating your directory is to not include any duplicate web site pages. Duplicate content is usually penalized and banned by search engines. Search engines are mainly concerned with quality content and only index sites that provide unique content. In addition, you also need to make sure that your site isn’t overly saturated with links. This could cause search engines to down grade your site and even ban it from indexing.
So there you have it – some basic advice about what is outreaching-based link building. There’s no magic behind link building; it just involves finding others who are willing to trade link space for yours. If you can create some high quality backlinks, then this should be all you need to increase your search engine rankings. If you need more help with link building, then your best bet is to talk to a professional web site traffic attorney or SEO consultant.
