Building an ecommerce site is easier said than done. As well as securing products and stock and setting up distribution and customer service teams, you also need to build the site itself, which can be tricky at best for those with no technological background.
The good news is that there are plenty of pre-existing software packages that you can use to build your site, and so you won’t have to build the whole thing from scratch. In addition, many of these tools are available for free, while even the paid tools are generally affordable until you start adding complicated custom functionality.
Magento is arguably the best of the lot, and for a variety of different reasons. It would seem that most people agree with that because it’s also one of the most popular ecommerce platforms on the market.
Let’s take a closer look at why Magento is the best choice for ecommerce.
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Why Magento is the Best Choice for Ecommerce
Admittedly this little statistic comes via Magento itself, and so you might want to take it with a pinch of salt. Still, they say that merchants who use Magento are able to grow three times faster than people who use competing platforms, along with enjoying a 50% reduction in the total cost of ownership. These two factors alone can make Magento worthwhile, and they’re not the only thing that the platform has to offer.
2.It’s super scalable
Magento is specifically designed with scalability in mind, the goal being to allow you to create an ecommerce store of any size. You can start out with just a few specialized products and easily grow the store as you add new products and categories, meaning that Magento can work well for everything from small startups to huge international web stores. Ultimately, the only limit for your Magento store is what your server can handle, and you can always upgrade your server if it comes to that.
3.Thousands of third-party developers
Magento’s open-source nature, coupled with the fact that it offers people the option to become an accredited Magento developer, means that there’s a huge pool of developers out there that are available for your company to hire. In fact, there are over 150,000 developers with official Magento accreditation and many more with some level of experience. You can either hire them as permanent full-time resources, or you can work with freelancers, agencies, or a Magento development company on a per-project basis.
Because Magento is open source and easy to customize, it unlocks a huge amount of flexibility which allows you to build a world-beating ecommerce store with all of the functionality you need to meet your business goals. You’re going to struggle to find another ecommerce provider which provides the same amount of flexibility, even when you just look at the core install. However, once you start to add plugins and other extensions, especially those that are custom-made with your business specifically in mind, it becomes a clear winner.
5.It’s built for SEO
Another big advantage of using Magento is that it’s built with SEO in mind right from the get-go. This includes everything from the actual structure of the site itself to the fact that it’s super easy for you to add everything from meta titles and descriptions to redirects and other SEO and SEM best practices. And of course, if anything is missing, then you can always go ahead and find a plugin that will do the job for you.
6.It’s an industry standard
We’re not saying that you should just blindly follow trends and do what other people are doing just because other people are doing them. Still, there are plenty of good reasons as to why so many people choose Magento, and we’ve talked about a lot of them in this blog post. Put simply, Magento has become one of the most popular ecommerce platforms on the web precisely because it’s so powerful, and so the sheer fact that it’s so popular is a mark in its favor, showing that it’s a pretty good pick.
7.It’s mobile friendly
Magento is designed to be mobile-friendly right out of the box, which is good news because 54% of ecommerce visitors come from mobile and 33% of purchases are from mobile devices. That figure is also on the rise, so by taking advantage of Magento’s native mobile-friendly features, ecommerce marketers can prepare themselves for the future while simultaneously deploying powerful ecommerce functionality in an architecture that can be scaled up and down as needed.
Now that you know our thoughts on Magento, we want to hear yours. We’re keen to keep the discussion going and keep sharing information on Magento, so be sure to let us know how you’ve found Magento as an ecommerce platform in the comments. And good luck with your ecommerce company!
From 2017 as a CTO at Zfort Group, Andrew concentrates on growing the company into the areas of modern technologies like Artificial Intelligence, BigData, and IoT. Being a CTO, Andrew doesn’t give up programming himself because it is critical for some of the projects Andrew curates as a CTO.