If you’re looking for information on how to improve your sales, you need to start by looking at how your current website is set up. It may seem like it’s all about the product or service, but this is not true! You should have plenty of information about your company, great graphics, great presentation, and lots of testimonials from satisfied customers. But most important, you need to ensure that you’ve put the customer first on your pages.
How do you accomplish this? You start by putting a lot of your information right in front of your customers. Whether you sell a product, provide services, provide information, provide or promote a solution, it’s always true that you must provide some sort of information so that people can get a full understanding of what you do. Remember that you’re not trying to sell anything to these customers, but you must provide them with the means to get that understanding.
If you’ve ever worked in a corporate environment where the employees spend the majority of their time responding to e-mail, it’s no surprise that this would become the norm. E-mail is also a very quick medium, and many people use it to find out about sales, schedule appointments, file tax returns, etc. When it comes down to it, people are relying on you to give them information. Therefore, it’s your responsibility to deliver it to them as quickly and efficiently as possible. This is why making sure you keep your website in a customer focused manner is so important.
So what exactly do you mean by staying in contact with your customers? In one word, it’s engagement! Engagement simply means communicating with your customers in a way that lets them know that you care about what they’re experiencing. Don’t talk down to your customers, don’t make them feel stupid, just keep in mind that you’re talking to them! It’s easy to forget, especially when you’re bombarded with thousands of potential prospects every day.
One way you can go about communicating with your customers is through surveys. The reason this is an effective way is because it allows you to get the information you need without forcing you to ask people too many questions. Additionally, most survey sites will also allow you to receive your money back (usually within 60 days) if you’re not 100% satisfied with your results. Surveys are a great way to find out what your current, potential customers like and dislike, as well as giving you an idea on how to continuously improve your website to bring in more customers. Best of all, you can have the information you need without anyone else knowing a thing!
The next of the ways to achieve a customer-focused website is to give your customers something they can’t get anywhere else. This might include coupons, freebies, or even just special deals that won’t be found anywhere else. Coupons are one of the best ways to get a consumer’s attention, simply because they allow you to earn a percentage off of whatever the customer purchases. Freebies are another great option, especially if you offer some type of incentive for people to visit your site. Whether it’s discounts, free shipping, or other type of unique promotion, these are all great ways to generate interest in your website.
Finally, the last of the ways to achieve a customer-focused website would be to simply give the information away. While there are a number of different ways to do this, one way that has been proven time again is to simply give away information that solves a problem. For example, if you sell clothes on your website, then you should offer coupons for your most popular sizes or provide information about current trends. While this might seem like a bit of a hassle, it’s the quickest way to generate interest in your site and is generally free for most customers.
There are a number of other ways to ensure that you have a customer-focused website as well. If you want to have an interesting website, then you need to be serious about providing quality content for your customers. Additionally, you also need to be interested in the search engines, and consider how to position your website within them. If you simply want your website to sit in the corner of a search engine results page, then you’ll find that many customers simply don’t bother to click through to your website. Because of this, having a website that’s both interesting and informative is a good way to get traffic from visitors, as well as the attention of potential customers. The more focused a website is, the more likely it will attract customers.
