All the people and companies that have an active website today are struggling to improve their SEO positioning. A good place in Google results is a guarantee of success in achieving the proposed online marketing objectives.
If this is your case, you must know perfectly the On Page and Off Page SEO factors that affect your website. All of them will be decisive to achieve good positioning results.
To begin with, we are going to see what aspects you should work on within your own website. It is important to know your project and its needs well before launching yourself with the rest of the off-page factors.
SEO On Page vs. Off Page SEO
If you already have some basic knowledge about positioning, you have probably heard about SEO On Page and Off Page on more than one occasion.
Within online marketing, the positioning factors are thus separated to differentiate everything that you can do within your own website from what is external to it. But in addition, there are other differences between the on and off page:
- The control of the actions: Everything that has to do with the on-page is within your control, but in the off-page you are not the only one who decides.
- Who is involved: Only you and your team of professionals influence the on-page. No person that you do not want is going to modify anything on your website. But off-page seo is developed in a field where there are many other professionals who want to position their website.
- How Google interprets it: The actions within your website have to do mainly with its relevance. What is developed abroad is directly related to the authority of your website.
Therefore, talking about on and off-page is much more than talking about inside or outside the web page.
My 9 Key On Page SEO Factors (see how many there are in the episode)
The aspects related to SEO positioning are many today. In fact, it is already known that Google takes into account more than 200 different issues for each website when defining positioning.
All that the search engine analyzes are nothing more than small parts of the total of what your website is. However, each of these issues has relevance in SEO.
It is impossible to dedicate a post to all this, not even analyzing only what has to do with the tasks that are carried out within the web. But we can group some of these issues into the 9 most important SEO On Page factors to achieve good positioning.
Factor 1: Basic Development
The most important aspect that must be taken into account when looking for a good place among Google results is that SEO positioning must be taken into account from the beginning of the development of the website.
Until not long ago, SEO began to be applied to websites once they were working. And that is a mistake.
When you start to design and develop a new site you have to include:
- SEO Strategy: You must define how you are going to enter the online market, with what tactics and specific actions. This will determine many aspects of the web.
- Site architecture: How the information will be organized based on the positioning to be achieved: urls, keywords, densities, etc.
- Context: What are the topics that are going to be dealt with, when graphic content or videos will be inserted, how this information will be presented to Google and users, etc.
- Technical development: Directly related to web development, and not so much with design, although it has a certain relationship. Polishing the code well and using it correctly is something that Google appreciates, and very much.
Factor 2: Keywords research
It is quite common to hear different marketing professionals talk about how keywords are no longer important in online marketing.
However, this is not true. Although they no longer have the leading role they could have before, they are still relevant now.
After all, good keyword research means knowing the language that users use to refer to your products or services and the sector in general.
Using keywords properly and knowing how to implement them is essential to establish SEO positioning strategies for your website.
Factor 3: Information architecture
It is precisely factor number 2, keyword research, one of the keys to developing a good information architecture.
Knowing which keywords are interesting for your positioning will help you group information in a specific way, define URLs, and start developing content in a specific order.
Factor 4: Linkjuice
Closely related to the previous factor, the fourth SEO On Page factor is link juice.
A good internal link strategy is essential to support the architecture defined at the outset.
In addition, in order to establish a good system of internal links, it is necessary to know the keywords and keywords analyzed within the second factor.
Factor 5: Meta tags
Another of the essential SEO On Page factors within any project that you want to position are the meta tags. These codes help you send messages to communicate correctly with Google and the rest of the search engines.
From canonical tags to those that indicate what we want to index and what we don’t want, there are many different tags that will help you better organize your website.
Some of the ones you should know and take into account are:
- Canonical: To indicate very similar content within a website and what is the url that you want to position.
- Hreflang: Useful when indicating the languages used within a multilingual site.
- Follow/nofollow: To indicate to Google when it should follow a link or not.
- Robots: Essential if there are pages that we do not want to index and others that we do.
Factor 6: Bookmarks
Don’t confuse bookmarks with meta tags. The latter indicate different information on your website so that Google can quickly understand it.
Bookmarks are bits of information about your website that the search engine receives from third-party websites. The most famous are social bookmarks, such as Digg or Flipboard.
Factor 7: WPO
For a few months now, Google has given top priority to the loading speed of each website. Therefore, it is obvious that this aspect should be on any list of essential On Page SEO factors.
Users increasingly want to wait less to be able to consult a website and all its content and, therefore, Google takes it very much into account. Its task is to show the best results for each search, and the waiting time is decisive for this.
Improving the weight of graphic and audiovisual content and optimizing the code are two essential steps to have a good WPO or loading speed.
Factor 8: UX
The UX or user experience is also a factor that should not be overlooked. It is important for several reasons and not only for SEO positioning, although they all have to do with this.
We all want users who enter our website to get a good impression of our products and services. The image that they form of your brand, the veracity and credibility that they give it, and even the trust that a website gives them, are all essential aspects in closing a sale.
A good user experience translates into more visits, longer visits, recommendations, leads… And, of course, all this has an impact on your SEO positioning.
Factor 9: Mobile
The last of the essential On Page SEO factors has to do with the variety of devices used today to browse the Internet.
It is no longer enough to develop and design quality websites for the computer screen. The mobile device is becoming more and more important in everyone’s life, and therefore it must be taken into account.
Think about mobile versions from the beginning, develop your strategy thinking about voice searches (which are carried out on these devices) and the habits of users on mobile phones and tablets. Only then will you be able to have good results.
Tips to optimize your SEO On Page
Conclusions + final call to action to comment with other important factors
Each SEO professional has their own list of essential factors for positioning, although there are a few basic ones that are common to any list of this type.
In addition, there is a tip that can always be applied. And it is that SEO positioning requires being updated, and always developing strategies according to the demands of Google and users at that time. Creating a more classic strategy with the idea of adapting it will only make you always one step behind.
Therefore, we could say that the tenth and last factor is updating both the web and your knowledge about this area of online marketing.
As a last piece of advice, keep in mind that each project has its own needs according to its characteristics. Adapt the strategy to your specific case and do not let yourself be dragged by what others do.