Selling on the Internet: ECommerce Companies

0
32
ecommerce

The internet is a powerful medium for spreading and obtaining information. Politicians use it for their election campaigns. Teachers use it to give online lectures. The reach and convenience of the internet can be used to your advantage. Business is no different. What gives life to a business is sales, and what leads to sales is effective marketing. Marketing is when you create awareness and attraction to your business, and there is no better platform for that than the internet. 

When marketing on the internet, a large success driver is search engine optimization or SEO. When you have a website, or you use an eCommerce platform, SEO influences whether or not your business pops up on the first page of results when people look up certain words. When trying to sell, being the first means everything. Thus, if you rely on the internet for much of your business operations, you may need the right ecommerce seo company to make sure your business figuratively and literally comes up on top.

What an eCommerce SEO Company Can Do

You have a marketing agency for physical marketing strategies, such as billboards and banners. Meanwhile, you have an ecommerce seo company for your online marketing needs. An ecommerce seo company can connect your consumers to your business by creating contents that are likely to pop up first when someone uses the right words. The algorithm of a search engine will determine how the content on your eCommerce platform is relevant to what a person is searching. You may be thinking of bombarding your content with keywords. For example, if you are in the shoe business, then put the word “shoe” several times in your content so that when someone looks up “shoe”, look not only at the frequency of a keyword but also at your content. It also looks at the linguistics side. If you put an entire paragraph with only the word “shoe” repeating itself, the search engine will see this as spam and will ignore it.  Plus, there are several search engines, and each can have its unique algorithm in analyzing contents. An ecommerce seo company will not only know what words to put in your content; it will also know how to put them so that the search engine will favor your content more.

Convert Visits to Sales

Awareness is one of the outcomes of marketing. However, it does not directly translate to sales. With proper SEO, your business will be among the first search results consumers see. If they are curious enough, they will click and see your content. This process is good because a search engine can see how many visits your content gets. The more visits you get, the likelier the engine will determine that your content is relevant. However, visits do not guarantee sales. It is no different when someone walks through the aisles of a store and says they are just “looking around”. A good ecommerce seo company will give you traffic; a great one will give you sales.

So how can it convert clicks to sales? One strategy is using keywords that target users with the intent of buying. For example, the keyword “shoe style” can attract users who are looking at different styles of shoes. However, their intention may not be to buy yet. They may be “looking around” to see what styles look good. If you use the keyword “shoe sizes” then you may attract users who are looking to buy shoes that fit their feet and purpose. Stronger keywords are “shoe discounts” and “shoe reviews”. Rarely does anyone look up the word “discount” and “reviews” without the intention of buying.

Another way to convert visits to sales is by nurturing your visitors. Imagine you have a store. Someone walks and starts looking through what you have. You do not just let them walk around alone. You approach them. You ask what they are looking for. You tend to their needs. You can even offer other products. It is the same thing with eCommerce. But if your business gets, say 10,000 visits every day, how can you attend to that many people? That is where technology comes in. You can use live chats. In real life, it is practically impossible talking to 10 people about different topics at the same time, but it is doable with online chatting. Just as you would have ten tabs opened in different sites right now, so can you have ten chat boxes entertaining different potential sales. Other strategies include a better user interface, follow-up emails, etc. A great ecommerce seo company will know what strategies to employ, so you rake in the visits and the sales.

When the radio came out, businesses started running radio marketing. When TVs came out, businesses went for TV marketing. Now they do the same with the internet. With the right ecommerce seo company, not only can your business come on top of the search results, but it can also come on top in revenue.

Selling on the Internet: ECommerce Companies

The internet is a powerful medium for spreading and obtaining information. Politicians use it for their election campaigns. Teachers use it to give online lectures. The reach and convenience of the internet can be used to your advantage. Business is no different. What gives life to a business is sales, and what leads to sales is effective marketing. Marketing is when you create awareness and attraction to your business, and there is no better platform for that than the internet. 

When marketing on the internet, a large success driver is search engine optimization or SEO. When you have a website, or you use an eCommerce platform, SEO influences whether or not your business pops up on the first page of results when people look up certain words. When trying to sell, being the first means everything. Thus, if you rely on the internet for much of your business operations, you may need the right ecommerce seo company to make sure your business figuratively and literally comes up on top.

What an eCommerce SEO Company Can Do

You have a marketing agency for physical marketing strategies, such as billboards and banners. Meanwhile, you have an ecommerce seo company for your online marketing needs. An ecommerce seo company can connect your consumers to your business by creating contents that are likely to pop up first when someone uses the right words. The algorithm of a search engine will determine how the content on your eCommerce platform is relevant to what a person is searching. You may be thinking of bombarding your content with keywords. For example, if you are in the shoe business, then put the word “shoe” several times in your content so that when someone looks up “shoe”, look not only at the frequency of a keyword but also at your content. It also looks at the linguistics side. If you put an entire paragraph with only the word “shoe” repeating itself, the search engine will see this as spam and will ignore it.  Plus, there are several search engines, and each can have its unique algorithm in analyzing contents. An ecommerce seo company will not only know what words to put in your content; it will also know how to put them so that the search engine will favor your content more.

Convert Visits to Sales

Awareness is one of the outcomes of marketing. However, it does not directly translate to sales. With proper SEO, your business will be among the first search results consumers see. If they are curious enough, they will click and see your content. This process is good because a search engine can see how many visits your content gets. The more visits you get, the likelier the engine will determine that your content is relevant. However, visits do not guarantee sales. It is no different when someone walks through the aisles of a store and says they are just “looking around”. A good ecommerce seo company will give you traffic; a great one will give you sales.

So how can it convert clicks to sales? One strategy is using keywords that target users with the intent of buying. For example, the keyword “shoe style” can attract users who are looking at different styles of shoes. However, their intention may not be to buy yet. They may be “looking around” to see what styles look good. If you use the keyword “shoe sizes” then you may attract users who are looking to buy shoes that fit their feet and purpose. Stronger keywords are “shoe discounts” and “shoe reviews”. Rarely does anyone look up the word “discount” and “reviews” without the intention of buying.

Another way to convert visits to sales is by nurturing your visitors. Imagine you have a store. Someone walks and starts looking through what you have. You do not just let them walk around alone. You approach them. You ask what they are looking for. You tend to their needs. You can even offer other products. It is the same thing with eCommerce. But if your business gets, say 10,000 visits every day, how can you attend to that many people? That is where technology comes in. You can use live chats. In real life, it is practically impossible talking to 10 people about different topics at the same time, but it is doable with online chatting. Just as you would have ten tabs opened in different sites right now, so can you have ten chat boxes entertaining different potential sales. Other strategies include a better user interface, follow-up emails, etc. A great ecommerce seo company will know what strategies to employ, so you rake in the visits and the sales.

When the radio came out, businesses started running radio marketing. When TVs came out, businesses went for TV marketing. Now they do the same with the internet. With the right ecommerce seo company, not only can your business come on top of the search results, but it can also come on top in revenue.

LEAVE A REPLY