OPTIMIZE IMAGES FOR SEO (ORGANIC POSITIONING)

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OPTIMIZE IMAGES

In last week’s blog I taught you the necessary elements to write a quality article and thus achieve good positioning and greater visibility. If you have missed it click  “here” .

This week I would like to help you with an essential element in any article: images.

Without them, your article would look like an endless block of text. 

Images will help you capture the visitor’s attention. It is very important that you take care of the type and quality of the image that you are going to use because they will help you create spaces in your content and will also make it more readable.

In addition, thanks to them, you will add additional traffic when a user performs a search by image.

Many benefits right?

But, in order to get them you must optimize them correctly, and I would like to help you to achieve it.

1- IMAGE SIZE

You must try to keep it as low as possible while maintaining quality. 

I advise you to edit it with Photoshop or another image editing program before uploading your image. Save it in the web version adjusting to the size you really need and make sure it has the necessary quality to be seen correctly.

A very simple application to use and with which you will be able to reduce several images at the same time is BulkResize.  I recommend that the product images do not exceed 100kb and those of the home page (about us, contact, etc.) never exceed 500kb. Always maintaining the quality and that the image is not pixelated. 

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Why is this important?
If you upload an oversized image, it will cause the loading time to slow down and, as a consequence, it will harm SEO and the user experience.

2- FILE NAME

You should pay special attention to the name of the image you are going to use. Don’t make the mistake of uploading a file named IMG_57.jpg.

You must modify it so that it describes the image that the user is going to see.
For example , if it is a photo of a store window, you should put “showcase-store-fashion.jpg”.

Separate words with hyphens and omit articles and prepositions. 

3- ALT ATTRIBUTE THE ALT TEXT

Alt attributes provide a text alternative to an image for search engines, and also for those who use screen readers to access a web page.

The original purpose and use of Alt text was to help make images accessible to the blind and visually impaired.

In a nutshell, they are a text description for each image that clearly describes what it shows. Thanks to the Alt. attribute we managed to indicate to the Google spider the content of the photograph.

You should pay attention to the fact that all the images on your website have this optimized attribute.

How to get it? You can indicate it in the HTML code of the image being descriptive, concise and with the keyword, or you can use the quick options like the one that WordPress gives us, and that you can see in the image below. 

4- THE CAPTION

Thanks to the caption we will be able to contextualize our images and also improve their positioning in Google Images.

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The image text will appear when one of our readers hovers over our image.
The caption is not very relevant when it comes to obtaining a higher score for SEO, but it will help us achieve a better user experience if the information is relevant to it. For example, a photo of a landscape that when moving the cursor tells us where it is. 

If you take care that your images meet these characteristics, and follow the advice of the previous articles, you will get your article to be perfectly optimized.

After uploading your content to the network, you must make sure to make it known to the largest possible number of readers. This of course will help generate traffic and new readers of your content.