Is SEO worth it for small businesses? It depends on your needs, of course. What do you need SEO for? These are some of the questions you should consider when you are thinking about it.
The challenges mentioned above. What else can you expect from SEO when it comes to small business? The following, from experience, are probably the biggest challenges that small businesses face when it comes to Search Engine Optimization (SEO): Not having a clear idea what they need. Even though Google and other search engines are constantly changing their algorithm, so is your business! So you have to change your strategy accordingly.
Another big challenge is not being able to get the most out of Google’s various tools. The two biggest are Google Places and Google Maps. Both of these tools are free to use and can provide an amazing amount of information, especially when you’re just getting started with SEO for small businesses. But the great thing about Google maps is that it integrates with almost all your other marketing channels, so you can optimize your website, your blogs, your email campaigns and everything else under the sun with it.
If you’re not seeing results with Google Places or Google Maps, then it may be time to do something else. Here’s something that a lot of small businesses have been doing for years. They simply begin seeing results with Twitter. It doesn’t matter what niche you’re in, using Twitter to promote your website will work wonders. You can promote your site and gain a following that will grow your website traffic exponentially.
So, how does this work? Well, if you’re using twitter for promoting your business you simply begin posting quick snippets and links. One example of this would be a link to a blog you’ve written about a particular local search results page or a webpage of your local small businesses. You simply follow the links that appear in your tweets and the Google bot notices them and picks them up in the local search results.
So how many people does this method pull into your website? Let me give you an example. If you post a tweet about local businesses on March madness day, you’ll be pulling in traffic from a ton of different people. There’s already mentioned above a great thing about Google local services, but it also pulls in a ton of other people as well.
Now don’t get me wrong, this is a great thing and this will pull in traffic, but is this what you’re after? Well, there’s more to the Google Guaranteed result than just having your site pull up on the first page of the SERP. The first page results are usually the best deals, because they get much more traffic than pages that aren’t even on the first page. So you need to really take a good look at how you’re optimizing your site and you need to be able to take advantage of the fact that most people who search for something on Google do so via Google local services.
So what can you do to improve the way you optimize your site? First off you need to check that all of your links are live and working. If you have dead links, you can easily go in and change them. You should also make sure that your screenshots are as clear and precise as possible so that Google can see exactly where you’ve been, what pages you’ve clicked on and even how you have conducted yourself within the community that you’re in.