Digital marketing is becoming the preferred method to advertise a business and drive traffic to a company’s website. Therefore, it comes as no surprise that many entrepreneurs are looking towards digital marketing as a business opportunity and considering opening their own digital marketing agency so that they can help companies market themselves on the world wide web successfully. However, there is much to learn before you decide to call yourself a digital marketer and start your own digital marketing agency. First of all, you need to be passionate about digital marketing. Not having a passion for your career (especially a business that you are running) can leave you feeling deflated and unmotivated. This will not bring in strong profit margins or motivate your employees.
So, how can you run a successful digital marketing agency? The following guide is here to help.
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Before you start your digital marketing agency, you need to be fluent in digital marketing and know about the craft and industry, but also have knowledge on how to start and run a business. There are many ways you can do this: you can take digital marketing classes as well as business classes so that you know the latest digital marketing trends, learn how to implement the best digital marketing practices, but also understand how to use the latest digital marketing tools. With regards to your business classes, you will learn how to start and run a successful business. You will learn about general business operations but also gain insight into different sectors of a business such as HR, finance, and even IT.
You may already have a degree in digital marketing, and if this is the case, you may wish to consider obtaining a Boston master’s in marketing and data analytics from Emerson College. By studying for such a degree, you can become the ultimate marketer and have a greater understanding of the industry and apply your knowledge to client campaigns. After all, you want to ensure that the campaigns you run for your clients are successful!
Decide on the Services You Will Offer Clients and Customers
It can be tempting to offer a wide selection of services because you believe it will bring in more revenue. However, a lot of businesses and individuals are looking for companies who may not necessarily be an expert in everything, but that are an expert in two or three things. This is because, if you spread yourself too thin, you are less likely to provide them with a high-quality service. In this day and age, businesses are more inclined to hire a professional/expert in one service because they know that this is their art and passion.
Decide on which elements of digital marketing you love the most and would like to offer. For example, do you enjoy SEO and PPC? If so, you may be a digital marketing agency that is dedicated to providing the best SEO and PPC advice out there. You may also be a digital marketing agency that understands the importance of social media and who dedicates their time and expertise to this one element of digital marketing. Being known as an industry leader or an expert in a couple of subjects can make you well-known throughout the whole digital marketing industry. You never know, you may even be asked to speak at events if you drum up enough interest around your craft.
Networking is a powerful tool. Rather than hope that people find you on the internet, you can get your name and your company’s name out there before you even open your doors, making yourself well-known and a figurehead in the digital marketing community. By doing this, you can gather interest towards your business so that once your doors are open, they are more likely to turn to you for help and hire you for your services.
There are many ways to network. You can head to digital marketing events and meet likeminded people there and even hire a space for you to put up a booth and advertise your business. This is a great way to mingle and meet people and also get your brand out there. However, due to the most recent pandemic, networking events have been either halted or made virtual, making this much more difficult. Make sure to keep an eye out for any relevant events and conferences coming up as many events are now taking place with precautions put in place.
Other ways to network include:
- Meeting people through people. Do not be afraid to ask a friend or co-worker to introduce you to someone of interest. You never know, it could lead to a life-long partnership that benefits both parties.
- Utilize social media. Social media is a powerful tool that needs to be used by all businesses. Not only does it present you with a way to speak to your clients, customers and target market, but it also helps you build a cohesive and trustworthy brand.
- Be patient. You cannot rush a connection or business partnership. You need to allow the person to get to know you, but you also need to ensure that this networking opportunity suits you, too.
Build a Brand
Branding is not an easy business practice to get right. It takes time and a lot of thought to brand your digital marketing agency properly. The wrong branding could hinder your efforts, no matter how good you are as a company or how knowledgeable you are too.
To build a successful brand, you need to know what it is that your business stands for and hopes to achieve. You also want to understand who you are appealing to so that your branding is attractive to them. For example, if you are a digital marketing agency that wants to work with larger corporations, you will want to create a corporate brand that represents this side of your business. This means a strong and corporate logo and color scheme as well as a professional website. However, if you wish to come across as a more modern digital marketing agency, you may have a more fun logo and color scheme and also have a website that has a more modern approach.
Nowadays, consumers are looking for a brand that is down to earth and less corporate. They want to invest their time and money into a brand that offers transparency and that also has good values and morals. There are many ways you can do this. For example, you could showcase that your company is environmentally conscious and making efforts to reduce their carbon footprint by introducing a cycle to work scheme or being 100% recyclable. You can use this as a marketing tool that could help persuade potential clients to invest in your company over your competitors.
Create an Online Presence
As a digital marketing agency, you need to practice what you preach. This is because, if you do not have a successful or engaging online presence, why would other businesses come to you for advice on how they can improve their online presence?
Firstly, you need to ensure that your company has a good website that is not only modern in design but also easy to read and offers intuitive design. You will also want to have a ‘Contact Us’ page and links to all your company’s social media accounts. Having a chat box feature is also a great way for potential clients to contact your company quickly and for your team to answer their questions as soon as possible.
Secondly, you need to ensure that you have all the right social media platforms covered. This means having business accounts on the big four: Twitter, Facebook, LinkedIn, and Instagram. You may also want to invest in Pinterest, depending on if you may find it useful. Your branding needs to be consistent across all social media platforms: your profile pictures need to be of your logo, your company’s social media bios needs to be informative but short and snappy, and you need to link your social media accounts to your company website. Once this is all set up, you also need to ensure that the content you post is on-brand, informative, and engaging.
Lasty, you should consider starting a blog. A blog is a great way to prove to your clients and customers (and anyone considering hiring your services) that you are knowledgeable and a thought leader in the digital marketing industry. Ideally, you will post a blog post once a week. These blog posts will be useful guides, highlighting the latest trends, and answering the questions that people currently have on digital marketing. A blog is also a great way to add SEO best practices to your website so that you can appear higher up in the SERPs.
Digital marketing is a vast industry, but that does not mean you cannot enter into a saturated market and become successful. Make sure you know how to market yourself and have a strong business plan in place so that you have business goals to measure up to.