How to Reduce the Delivery Times of Your Orders to the Customer?

Delivery Times

Delivering the products to your customers in a timely manner is the ideal closure of any logistics operation. Reducing delivery times builds strong relationships between customers and your company.

Don’t know how to further optimize your delivery service? Don’t worry, we tell you how to do it:

Delivery times and customer satisfaction

If you want to stay competitive in the market, it is an obligation to be able to satisfy customers. A poor delivery service can be the direct cause of the loss of dissatisfied customers regardless of the quality or price of the product or service.

You must have a culture focused on customer satisfaction and think that the experience you offer will be the element that will differentiate you from your competition.Therefore, the delivery service must be organized according to the value it gives to the customer and solve their problems proactively.

Keep in mind that a happy and loyal customer can become the brand advocate you need. To know their perception, you must open dialogue channels to request periodic evaluations about the service and delivery times. This will be key to your strategic and operational decisions.

How to reduce the delivery time of a product to the customer?

There are 3 aspects that you cannot miss if you want to improve your delivery times and offer an excellent logistics service to your customers. Let’s see what they are:

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Optimize your routes

Planning delivery routes by analyzing variables that can affect time management and delivery speed (traffic levels, road conditions, conglomerations of people in certain places, for example) allows identifying the most optimal routes to carry out shipments in a safe and agile way.

In addition, in routing it is important to consider the average travel time, loading and unloading times, as well as unit returns , in order to organize effectively.

How does it benefit your company? In saving time, by reducing delivery times, allowing us to serve a greater number of customers per day; and savings in money, by traveling fewer kilometers, consuming less fuel and freeing carriers faster. 

Choose the correct vehicle

In order to reduce the delivery time, it is necessary to have a competitive fleet that is adequate to the needs. Efficiently managing a fleet can be the factor that differentiates you from the competition.

How to do it? 

Analyzing the following points: the line of business of your company and the products or services you offer; an average of the size, weight and frequency of shipments; the average of the distances to cover and the approximate capacity of use of fuel and maintenance.

This analysis will allow you to know what type of vehicle you require. For example, if you move short or medium distances, with loads of moderate weight, needing speed in movements, a motorcar is a great option.  

One thing to keep in mind is that if you don’t have the vehicular or staff capacity to ensure on-time deliveries, you may want to consider outsourcing this part of your supply chain.

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Digitize your processes

Taking advantage of new technologies in the field of Information and Communication (GPS, voice control, geolocation, for example) allows real-time access to complete information on distribution routes to assess productivity and seek opportunities for improvement.

Digitize your logistics processes

With intelligent communication systems you can track delivery units in real time and help identify needs such as route changes or delays, which impact customer service.

In addition, by implementing services such as Software As A Service for your company’s logistics, you directly impact fluid and closer communication with customers despite being a remote relationship.

Benefits of reducing the delivery time of your goods

For any company that carries out last-mile management, it is essential to reduce delivery times, since the more you save in transportation and distribution time, the shorter the lead time will also be.

In addition, the optimization of logistics processes over time allows us to offer more efficient and competitive delivery times. This is important because the largest number of online customers value the speed of delivery when selecting and buying a product or service.

By improving home delivery time, you can offer memorable experiences to your customers, increasing their loyalty to the brand. In addition, you will be able to save money by reducing inventory and non-delivery levels due to high responsiveness and associated warehousing expenses.


Response capacity and delivery speed are two of the aspects most valued by customersTherefore, the planning of distribution routes is the starting point for optimal distribution management and reduction of delivery times.

In addition, the adequate assignment of drivers and vehicles required for each delivery, defining the transfer times and having real-time visibility of the process helps to analyze the strengths and weaknesses of your service and to be able to design strategies in time for customer satisfaction. 

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Today, time is precious and customer demands are ever higher. Technology has accustomed consumers to immediacy, which is why they are not willing to wait for what they want.