So far, you have spent a lot of time and effort creating your online store. The time has come to do the same to increase traffic and sales in it, working on planning all those techniques to increase traffic and generate permanence on the web.
For this, it is necessary to study all the present variables that are around you and that we will see next. And it is that, the retail sector is being strongly driven by electronic commerce. In fact, eCommerce is expected to account for a fifth of online retail sales by 2022. What is the biggest challenge? Exactly, profitability. One of the success factors is customer acquisition, which leads to popularity and income.
Therefore, the need to generate more web traffic to your eCommerce is essential for your business to have a good pace, and if good optimization and a high conversion potential are added to this, the impact of web traffic will be considerable.
Today we present the main techniques on how to increase traffic in your eCommerce . Go for it!.
Techniques to generate traffic in an eCommerce
Main objective: generate web traffic and get users to buy your products . Whether you have recently created a web store or already had one, the purpose is the same. Each visitor is different and there are many ways to reach each of them: investment, positioning and strategy. Stay with these three words and internalize them! Next, we tell you the best techniques to get quality traffic.
The categories of your online store are fundamental, since they are the ones that give the possibility of browsing, discovering products and obtaining good results in SEO, in addition to organizing product sheets and subcategories, which allow the production of landing page containers.
In this regard, in an eCommerce the home page is taken care of: SEO work is aimed at taking care of all the characteristic elements that make the difference (incoming links, user experience or loading speed, for example). The path to follow is as follows:
- Identify the search intent of the categories: keyword research or keyword research. What does my audience need and look for? Once this research is done, try to understand how to structure the content so that Google sees us in a good way.
- Respect the needs of the reader: text in the categories to contextualize the reader and ensure that there is an introduction to the topic: titles, reviews, author and some information to decide where to click.
- Focus on useful SEO factors for the page: title tag, meta description, H tags (H1, H2, H3, etc), URL, content tags, Alt tags.
We already know the importance of Google Ads. Its Display Network is capable of reaching millions of associated websites, blogs and portals. Thanks to this investment, your ads will be directed to sites, blogs and portals that have content that your Buyer Persona consumes. These ads can be: images, title, two lines of text, a URL or videos, among others. Creativity can be used in various ways; however, when making a graphic ad it is advisable to do it in several dimensions, otherwise it will stop appearing on some websites that may be strategic for your company.
Does your e-commerce still have no ads? Let’s do it! Start by knowing the types of segmentation to address a target audience:
- Targeting by website context.
- Channel targeting : where do you want to appear?
- Topic segmentation : according to what your buyer person is looking for.
- Demographic and geographic segmentation : age, gender and location.
- Segmentation by category of interest.
On the other hand, another of the important stages to invest in Google Ads, are the types of offers for the campaigns, on which the success or failure of your ad will depend. Depending on your budget, there are some campaigns or others. There are three types of offers:
- CPC (Cost Per Click): It is only charged when someone clicks on your ad.
- CPA (Cost Per Acquisition): You decide how much you want to spend per sale.
- CPM (Cost per thousand impressions): you pay when the ads are viewed.
What social networks do your customers use? It is the first thing you should think about to be present on the platforms that your potential customers use. It is the best way to increase your web traffic, as well as the creation of sweepstakes, promotions or contests, since they turn out to be very common strategies in eCommerce.
Another way to grow is to offer discounts to your followers on Social Networks and spaces within the platform to sell your products.
In fact, thanks to social networks, it is possible that you reach many customers who do not know of your existence. Of course, the strategy has to be well defined to promote your products.
The most prominent are Facebook, Twitter and Pinterest. Each of them with its advantages and its operating logic.
Do not stay alone with the idea of exposing the products. Useful guides, news or any relevant information will help increase eCommerce traffic. Arousing the interest of customers to resolve doubts and concerns will help you grow and, for this, blog posts are the best way to do it, since they offer a lot of scope to add the keywords, titles and descriptions that we have mentioned above.
Specifically, each post is a page that increases your chances of being found in search results and the more content you generate, the more links that lead the public to your online store.
One piece of advice: research the competition and/or industry to find out what information the audience is looking for. This is a key technique that translates into advertising in the form of backlinks (links that lead to your online store).
Email marketing promotes customer acquisition and retention more than any other form of digital marketing, why? It is a very useful and successful way to direct your audience to the online store.
How to make sure your emails have value?
- Define the purpose of the email: offer, promotions, discounts, a new line of products, etc.
- Choose a platform to create the most effective emails and customize the templates.
- Synchronize contacts and offer statistics.
- Prepare the content of the email: subject, it is the gateway to the success of your marketing plan; CTA, clear and distinctive call to action that attracts readers and takes them to your eCommerce; written content geared towards getting visitors to click on your call to action; and visual elements that attract attention in your email, for example, if you launch a product, the best way to make it known and present it is by promoting it with a good photo.