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Marketing your website is no longer enough;
you need to know how to increase the brand awareness to a website. There are many ways of promoting your website and increase the number of visitors. The more information about your company on your website the better, this will attract visitors and potential customers. How do you promote your website? Here are some of the most common ways to increase the brand awareness to a website.
Email marketing
Emails are one of the easiest ways to promote your website. Just remember to keep in constant contact with your customers through email and mention the website address when you send out emails. Also keep in touch with the people who have sent you emails about their comments and issues. This will result in more visits to your site.
Forum
You can post on a popular forum related to your business and include the link to your website address. When visiting these forums, people will be able to learn more about you and your services. You can also leave feedback for your customers here.
Blogs
You can create blogs related to your website topic and include keywords. Post these blogs regularly and discuss your topics on various forums. You can invite other bloggers with similar interests to guest blog on yours. This will drive more traffic to your website. You can also share these blogs on social bookmarking sites like StumbleUpon and Digg.
Articles
Write articles on your niche and submit them on article directories. These articles should be interesting to read and include useful information. There are many article directories online that you can submit your articles to. People who read your articles will see your website as an expert in your field. They will also visit your site to find out more information.
Press Releases – Create and send out press releases to different press release sites. Include keywords to help your website come up in search results. Also write a short article with the link to your website in the end. You can send these press releases to local newspapers and television news stations.
Forums
Join online forums related to your product or service. Usually there are members from your target market on these forums. Join the discussions and contribute to the discussions. Building a relationship with other members of the forum will help you get noticed by your potential customers.
Link
Use other sites related to your business in your website. Place a link to your website in your signature. Place the link in your email signature. Place a link to your website in your e-brochures.
Social Networking Sites
There are several social networking sites available like MySpace, Facebook, and Twitter. These sites allow you to create a profile. Register for as many accounts as possible. Start following people who have profiles similar to yours. This is how to increase the brand awareness to a website.
Forums – Participate actively in online forums. Answer questions. Create a signature file with a link to your website. Be an ‘active member’ to be noticed by other forum users.
PPC
Pay Per Click Ads is another way of how to increase the brand awareness to a site. Place ads on major search engines. Place a targeted keyword in the ad and create a compelling description. When someone clicks the ad, you make money.
If you want to learn more on how to increase the brand awareness to a website, then do some research. There are several methods that can help you gain popularity and visibility to a site. Spend the time to learn more. Your goal should be to drive quality traffic to your site. Use the methods above and watch your business grow.
