How To Improve Your eCommerce Website in 16 Easy Steps (Updated for 2021)


In this article we will discuss how to improve your ecommerce website in steps.

How do you know if you are moving in the right direction? You can watch the sales and traffic and revenue graphs increase without any real effort if you don’t pay attention. So, let’s take a look at these steps and identify if you need to change direction or start focusing on revenue.

Step one:

Analyze your current marketing mix and see what works for you.

This is not to say that you shouldn’t be marketing ecommerce products at all times. It just might not be as heavily targeted as you thought at first. In fact, you can use some trial and error. If you get it right, then great. If not, maybe it’s time to focus on one or two key areas to improve and expand on.

Step two:

Analyze your page layout and visual design.

This is not the place to start thinking about a redesign. That can become very costly in a short period of time. Analyze your current layout and visual design and identify areas that need improving or updating.

Step three:

Improve your checkout process.

You have to streamline the entire buying and checkout process for maximum customer satisfaction. This process needs to be streamlined so your customers can move through the buying cycle as smoothly as possible. Streamlining it also ensures that no customer is held up while processing their order. A good checkout page should have everything you need in front of you with minimal prompts.

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Step four:

Improve your customer service.

If your ecommerce website is having problems with customer service, it’s not doing well by overall. This doesn’t mean that there are problems with your company, just that the owner/manager aren’t meeting the customer service standards. It is important to always treat your customers with respect and have good customer service.

Step five:

Make your site user-friendly.

If the customer doesn’t feel comfortable using your website, they will go somewhere else. Make your ecommerce website accessible to even the newest of web users. The easiest way to do this is through navigation.

Step six:

Promote your ecommerce website.

There are many ways to advertise your website and most of them are free. Consider social networking sites, banner ads, pay per click ads, affiliate programs and classified ads.

Your last step in the series of how to improve your ecommerce website in 16 easy steps is

step seven: Build and test your ecommerce software.This is probably the most important step of all. Without a properly functioning ecommerce software system, you have no chance of succeeding with ecommerce. It is the backbone of your online business and without it you can kiss your progress goodbye. Make sure that you do your research before you go out and purchase an ecommerce software system. It will only end up working against you if you don’t know what you are doing.

Your third step in the series of how to improve your ecommerce website in eight easy steps is step eight: Get your ecommerce software system set up. If you haven’t already done so, do so. You’ll need a merchant account and your web host should be able to offer both of these to you for no more than $100. Once you have these things taken care of you’re set to start accepting credit cards and catalogs.

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Your fourth step in the series of how to improve your ecommerce website in eight easy steps is to create a great looking product catalog. If you’re putting your ecommerce efforts on the Internet, chances are your products won’t look very good or sell very well if they don’t make it to the front page of your ecommerce website. This is where the catalog comes in handy and this is also one of the most time consuming parts of setting up your ecommerce software.

Your fifth step in the series of how to improve your ecommerce website in eight easy steps is to use catalogs frequently. Catalogs not only show off your products and help to sell them, they’re also an excellent way to build your brand and to keep customers coming back to your site. When you’re setting up your ecommerce software system, take advantage of free catalog sites that offer hundreds of templates for all kinds of industries. Choose a theme for your catalog and stick with it, even if it’s not exactly what your customers would see if they walked into your store. For example, many catalog sites give you a choice of themes that can include pets, golf, kitchen, travel, and a variety of other categories.

Your final step in the series of how to improve your ecommerce website in eight easy steps is to get creative. Many people who have used online catalog services have found them to be a useful way to turn their online business into an actual shop. If you have catalogs that you’ve designed and want to feature on your site, be sure to talk to the people who create them and ask them about ways that they could make your catalog pages even more interesting. By doing this, you’ll end up with a virtual shop that will spark customers’ interests and bring them back time again.

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