Many people use Instagram for the same reason many people use Twitter: to connect with friends. Instagram also provides a way for businesses to interact with their followers and build relationships that can lead to sales. But how do you find these followers and get them to engage with you? This article offers some tips on how you can reach those followers who are searching for businesses through this social network.
If you own or run a small business, it’s important to note that Instagram is not the place for you to showcase your products. Keep in mind that most people who are searching for businesses on Instagram are looking for a place where they can get in touch with other people who may be able to help them with their goals. For this reason, you’ll have to focus on following other people who are within your niche.
This process will take some time and effort but worth it when you consider the results. As you begin to get a steady stream of followers, you can then send them informative, engaging messages on a regular basis. People are more likely to engage with someone who is contributing to the conversation. Plus, when you follow someone who is already popular you’ll share the platform with hundreds of others. This can boost your visibility and help you gain a foothold in an increasingly popular online community.
To get started, there are a couple of ways to make sure you’re getting the attention you deserve. The first is to post unique content on your business account every day. A lot of people think this counts as spamming, but the accounts get picked up by those who are following the most influential people on the platform. Posting original content, allows you to position yourself as an expert. Plus, your account is always listed in the search engine results, which gives you even more exposure. Every post is a chance to show your expertise and give your followers reasons to trust you.
There are a few key pieces of information you should keep handy at all times. The primary is that you need to have a verified account. If you have a business that has been established for a while, this is automatically granted. Depending on the amount of posts you make, you may be removed from the verification team. However, keep your profile up-to-date with great content and you’ll soon regain access to the account you want to follow.
Next, it’s important to have a good reason to follow someone. Many businesses use automation to increase the number of subscribers or followers. You can do the same by following as many accounts as you can with a relevant link in your bio. As your following grows, you’ll see their growth too. Soon, you’ll have an entirely separate followers list than the one you had initially started with.
Finally, get creative. One popular strategy is to create streams of content and then randomly send them to your account. This works because you’ll have your initial followers to discuss the content with and they can also pass along your updates to others. Over time, you’ll soon have hundreds or even thousands of people following you, but the trick is getting them to actually take action on what you’re promoting.
You can also find Instagram accounts to follow that already have large followings. Visit these accounts and look for recommendations by other users. Be sure to read the user profiles carefully, since they may be offering you sales, coupons, or other promotions. In most cases, you’ll get great deals if you follow the account holder. If not, just follow them for the sake of learning more about them and potentially joining your own list.