How to consolidate traditional and digital marketing efforts? I’m glad you asked. A lot of companies are consolidating in order to improve their overall bottom line. Many traditional companies are going to have to reinvent themselves or die off completely.
Traditional Marketing of Online Marketing The traditional way of marketing is a little known secret that most people are not aware of: the internet is the best marketing medium of all. People are spending more of their time online. You could say it’s the wave of the future. So it makes sense to combine traditional and online advertising to better reach the market.
To do this, a traditional company would have to purchase a website from a developer, who then creates a website for the company. They would also hire graphic designers to create banners and other promotional materials to further promote the business. This is not as costly as it sounds. In fact, many online companies charge as little as $5 per month for a domain name and hosting. That’s less than a cup of coffee these days!
But buying a website will cost the company tons of money. Not everyone has that kind of cash sitting around at the moment. And in some cases, it’s just not feasible to spend that much. So companies are now working smarter, not necessarily harder.
What they do is buy old, traditional websites and re-purpose them. Some companies re-create entire websites. Others re-use parts of existing sites. In either case, the goal is the same: optimize the pages on traditional websites for search engines, but also to make them “stand out” in an overcrowded internet world.
Webpages often get lost in the sea of web pages. They get lost in the noise created by search engine results. It’s a fact that more people use search engines than reading print or television news. Search engine results can be overwhelming for traditional websites. That’s why they need to keep their website’s “cool,” unique, and search engine friendly.
When you optimize traditional websites for search engines, you become more visible to potential customers. You are found. That’s what traditional marketing is all about: getting found. And one way to get found is through search engine results.
There is one more important thing that traditional websites need. They need a strategic plan. The business owner needs to figure out what content will be placed on which pages. He or she needs to decide how many articles, directories, blogs, and websites will the company create. Learning how to consolidate traditional marketing resources with online tools is key to long-term success for any company.
Most businesses don’t know how to use online marketing tools to compete successfully in today’s market. This is where it can get confusing. Companies often think about content when there is actually a lot more going on behind the scenes. Content just happens to be a part of the marketing mix. But content isn’t enough–the business has to consider everything that it will do and say when it uses traditional methods of marketing.
How to consolidate traditional websites is part of the long-term plan. The strategies that the company will learn how to use will make a big difference in the kind of results that they get from search engine traffic. By learning how to use the tools that traditional websites use, the business owner can learn what kinds of words people will type into the search engine. These keywords are key to being ranked highly in search engine results.
Learning how to use keywords in online and in traditional marketing efforts will be essential. Keywords in both areas have a big impact on a website’s performance. If someone types a particular word or phrase into the search engine search bar, the website will show up. However, if that same person types in another word or phrase, the website won’t show up.
How to consolidate traditional websites is a big part of the long term online strategy that companies need to take. The right moves from the get go will have a big impact on their online performance. Once those companies learn how to combine traditional marketing with online strategies, they can start taking advantage of the power that comes with having both. They can start to improve the volume and quality of traffic coming to their websites while at the same time improving the search engine results that they get.