When I give digital marketing workshops, one of the questions I always ask is, do you have a website? Surprisingly, there are many businesses that still do not have one, but it is never too late to start. So, so that you can do it as soon as possible, I am going to tell you how to choose a domain and host your website.
If you have had a business and a store for years, don’t wait any longer, it’s time to also have your business online. The problem is that you have never created a page and you don’t really know where to start, don’t worry!
The first thing you should choose is a good domain (ie the name of your page) that attracts potential customers. Try to choose the “name.com” that best describes you and is easy for people to find.
In the domain you must have your keyword, otherwise it may go unnoticed by those who search for you online.
Think of the name of your website as the entrance sign of your physical store and that it should accurately describe your business, and therefore make it easy for your customers to find. It should be simple, short and easy to spell. I also recommend that you avoid hyphens or numbers that can be confusing.
You should know that including a keyword about your company in the domain can make things much easier for you. For example, if you have an antique store, make sure that word is present in the name of your website. Especially if they have never heard of your business or service.
If in my case I had included digital marketing, it might be easier to find for those looking for my services.
How to register a domain name?
To register a domain name you must go to a domain sale page, my personal recommendation is Raiola ( https://raiolanetworks.es/dominios/ ), and see which ones are available.
As a general rule, domains are quite cheap (from 8 euros) but remember that you must renew it every year. Normally, all companies renew your domain automatically or send you a notice so you don’t forget to do it.
Another interesting option is the discounts applied by companies when you buy the domain for several years or if you opt for automatic renewal, so find out before you buy it.
As for which extension to choose (.es/.com/.net…) I recommend that you choose “.com” as it is one of the most recognized, although you could also choose “.net”. In the event that your business is a non-profit company you should choose “.org” and if it is about education you can choose “.edu”.
When you have already chosen a domain, the next step comes: hiring a web hosting service so that your site has a place to work.
The hosting service is offered by many companies, but my recommendation is once again Raiola, because it has assistance 365 days a year, 24 hours a day. At any time they will pick up the phone to help you with any doubts or incidents you may have.
These types of companies offer space for you to host images, text and other data from websites, and make them available to the public.
There are three main types of hosting on the web: shared hosting, virtual private server vps or dedicated hosting.
To lean towards one of them, you must think about how much traffic you are going to have and how much data you need to store.
Shared storage , which I don’t recommend, is where information from one site is stored on a server that also contains information from other websites.
This type of hosting can be cheaper and is ideal for small sites and businesses that do not have special technical requirements. This option has a disadvantage, your site can be slowed down if any of the sites with which you share a server have a large amount of traffic.
The second option is the virtual private server , which is better than shared hosting, since although you also share server space, you do not have to divide the storage and memory resources with them. This means that your site can have higher levels of traffic without problems.
Lastly, we have dedicated hosting . With this option you do not share the server with anyone else and although it is the most expensive option, it is undoubtedly the most reliable. Choosing this option would make sense if your site has a lot of traffic or if you have special features and want better data security.
Beyond the type of server or hosting you choose, it is important that you see if they offer you special features and if they guarantee the support that your website will need.
Customer service 24/7, which is what I was telling you that Raiola offers, can be something very valuable. Being able to contact immediately when a problem arises is very important.
Another key point is the security of your e-commerce if you offer products for sale online. Make sure your host offers SSL (Raiola does it and it’s free), which encrypts your customers’ information to make transactions more secure.
You should know that hosting services often offer, in an integrated way, a tool for creating websites.
We reach a key point, the creation of the website. If you don’t have the budget to hire a developer to create it for you, this can be a good option to have a professional site without having to pay for a custom design.