Blogs are the order of the day. More and more people are making money with their own domains, betting on an innovative business idea. If you have also chosen to create a blog, I am sure you know what I am talking about. But then the first misunderstanding occurs : your blog does not appear among the first Google searches .
Although many people do not believe it, SEO is not based solely on the use of keywords and content creation . Positioning is a task in which numerous conditions come into play and, of course, poorly defined strategies that end up condemning your blog to oblivion .
5 common SEO positioning mistakes
Let’s go by parts. You have created a blog, you have updated it constantly and you have taken into account the keywords. However, you don’t end up seeing the results you wanted. Why is this happening?
1. Hosting contracted
Hosting is the structure on which a website is built. Sometimes, especially when starting a digital strategy, many entrepreneurs decide to hire very cheap or even free hosting. The main reason is to save costs. The result? A slow and powerless website that Google ends up penalizing .
Hosting is one of the investments in which you should not look at the cost. There are numerous hostings that offer great benefits. For example, when creating a blog with you can choose different economic plans depending on your website. Thus, the same power is not required for a blog on literature or education as for one in which services are offered or products are sold. If you do not know what hosting plan you should hire, it is best to contact a specialist .
2. Poorly designed URLs
As you know, Google penalizes for the existence of poorly designed URLs or 404 errors ( sitemaps ). A poorly designed URL is one in which the keywords do not appear, but rather random numbers within a category. For example: /category-53739. Sounds familiar to you, right?
Some content managers or CMS do not allow you to modify the URL tags manually. In these cases, you should go to a web page expert, since Google punishes both for slow speed and poor page quality .
Regarding the sitemaps, these are files with a list of videos, images and URLs that Google tracks on your blog. Some sitemaps, like YoastSEO, can lead to 404 errors . These errors arise for a variety of reasons, from permalink changes to server issues.
3. Misuse of labels
In addition to wanting fast and powerful information, search engines reward pages that contain information that is well organized and easy to read . This means that you must order your content as users search and intend to find:
- H1: general title
- H2: subtitles
- H3: headings within H2
Remember that H1 is only used for the main title and you can only use it once per blog page. With respect to the rest of the labels, search engines facilitate access to information that has the largest number of headings
4. Quality content
We’ve talked about the ordered information that search engines want. But what about the content? Although logically the search engines do not read what you publish on your blog, they do detect the content of a website that has been plagiarized . If that happens, Google will penalize you and send you to the bottom of the search results. In fact, it does not matter that you have been the creator of both contents: the idea is that each entry must contain new and original information .
Similarly, search engines reward pages containing between 500 and 800 words , although in recent years entries of 1,000 words or more have increased. This information must be well organized, with its labels, images and links , both internal and external, well distributed. If you have any questions, check the blogs you follow online. They all use these strategies.
5. Optimized images
We now come to one of the biggest blogger mistakes : unoptimized images . If we have said that search engines want well-organized and fast information, this affects images. Therefore, the images you use must load quickly and be royalty-free. On the internet you can find free image banks or, on the contrary, be the creator of your own photographs.
Regarding the optimization of images, the photographs that accompany your texts must have a size according to that of the template . Therefore, in order to load quickly, they must be of adequate width and weight. Therefore, you must crop or optimize them before uploading them to your blog, an option that is achieved with an image editor.