There are tons of guides on the internet that talk about the different ways to drive organic traffic. But are they based on results? Search engine optimization (SEO) is not a one-factor technique. Just as Google makes changes to its algorithms and ranking factors, you will have to make changes to the SEO tactics that you have implemented on your website. You will get traffic to your site if you implement the best SEO techniques , but it is important to work on factors that help you generate organic traffic. That being said, along with the basic SEO factors, you will also have to pay attention to the technical elements of your website.
Here are the five most effective SEO techniques for generating organic traffic:
Table of Contents
1. Measure your SEO performance
When creating a marketing strategy for your site, consider measuring performance. You should focus on both reporting and analytics as they are an important part of SEO.
Effective analysis will help you understand the content that appeals to your customer. It will give you an idea of the customer experience and will let you know which pages of the website were visited the least and which pages had the most traffic.
It will also tell you which page changes helped you rank higher on search engine results pages (SERPs). Also, a proper site analysis gives you an idea of the main keywords to focus on.
There are many plugins and tools available for analytics and reports to help you measure your site performance. However, the most used and effective tool is SEMrush.
You can use the tool to find out more about your search engine ranking position. Another effective SEO tool that you can use is Google Search Console. It is an essential tool for an SEO marketer as it helps you find and fix the various problems related to your website performance.
2. Focus on page speed and optimize voice search
Did you know that if your website doesn’t load in three seconds, users will leave your site? That’s how it is!
Page speed is an important ranking factor, as more than 40 percent of users leave the website and 80 percent do not return to the site if the page speed is slow. For an e-commerce website, this could be a huge loss.
Google will also lower the ranking of your website if users spend less time on your site, which will affect both your organic traffic and your ranking.
To increase the page speed of a website:
- Enable browser cache feature and reduce server response time
- Eliminate unnecessary scripts and compress the size of your images
- Reduce the size of your HTML and JavaScript
- Use page loading tools to test your website speed
Voice search will take over text search in the future, especially with the use of devices like Alexa.
Optimize voice search by creating an FAQ page on your website and targeting related long-tail keywords.
3. Use digital PR to gain backlinks
Authority backlinks are an important factor in ranking. While some SEO experts may struggle to get high authority backlinks from different sites, the best way to get backlinks is to focus on your content.
Creating good content always pays off. It must be of high quality and provide value to your readers.
You can also get backlinks using digital PR. This helps make your content popular with the internet community. There are many high-quality publishers and websites that cover links and articles in the form of infographics, tools and calculators, and expert information.
To do this, you must think like a PR professional, but your execution must be that of an SEO expert. Digital PR is not about presenting your promotional content; Rather, it’s about promoting your content with an outreach strategy.
Digital PR can help you realize several benefits beyond links. You can generate referral traffic and generate social participation. It can also generate sales and increase brand awareness.
4. Improve your organic CTR with PPC
Click through rate (CTR) is an important metric and you should optimize it for your website. You can optimize it for the title tag and meta description. This can be done by measuring the results, which again is a time-consuming task.
If you want a shorter route, take advantage of pay-per-click (PPC) testing for title tags and meta descriptions. Even if you are not running a PPC campaign, it will still help you create your meta descriptions and tags. Make sure you set up your test correctly to understand the impact on your page.
A good idea would be to try three different title variations and determine which tags to use. Make sure the description is similar for each of them. To decide which is the most effective description, you can also try three different ones but keep the same title.
5. Improve the overall user experience
Focus on the content of your website to improve the user experience (UX). If your content is amazing, it will naturally rank higher in the SERPs.
Write quality content and use shorter paragraphs. Keep the length of the sentence mixed up; They should be short and long. Use captions and bullets in your posts as they make the article more readable and scannable.
Use the correct images and screenshots to illustrate whatever points you are making with your readers. Take advantage of the inverted pyramid writing style that focuses on the main points at the beginning. This helps to grab the attention of the users who visit your website. Also, don’t forget to optimize the layout and theme of your website.
Last words
Apart from all the tips above, your focus should be on updating your site. If your content is old, it won’t appear in search engines. Write new content or update your old content. Optimize your website for mobile devices; it is an important factor to rank in Google. Use a technique like featured snippets and optimize your XML sitemap. In short, create an SEO strategy that helps you get an organic SERP ranking.
There are tons of guides on the internet that talk about the different ways to drive organic traffic. But are they based on results? Search engine optimization (SEO) is not a one-factor technique. Just as Google makes changes to its algorithms and ranking factors, you will have to make changes to the SEO tactics that you have implemented on your website. You will get traffic to your site if you implement the best SEO techniques , but it is important to work on factors that help you generate organic traffic. That being said, along with the basic SEO factors, you will also have to pay attention to the technical elements of your website.
Here are the five most effective SEO techniques for generating organic traffic:
1. Measure your SEO performance
When creating a marketing strategy for your site, consider measuring performance. You should focus on both reporting and analytics as they are an important part of SEO.
Effective analysis will help you understand the content that appeals to your customer. It will give you an idea of the customer experience and will let you know which pages of the website were visited the least and which pages had the most traffic.
It will also tell you which page changes helped you rank higher on search engine results pages (SERPs). Also, a proper site analysis gives you an idea of the main keywords to focus on.
There are many plugins and tools available for analytics and reports to help you measure your site performance. However, the most used and effective tool is SEMrush.
You can use the tool to find out more about your search engine ranking position. Another effective SEO tool that you can use is Google Search Console. It is an essential tool for an SEO marketer as it helps you find and fix the various problems related to your website performance.
2. Focus on page speed and optimize voice search
Did you know that if your website doesn’t load in three seconds, users will leave your site? That’s how it is!
Page speed is an important ranking factor, as more than 40 percent of users leave the website and 80 percent do not return to the site if the page speed is slow. For an e-commerce website, this could be a huge loss.
Google will also lower the ranking of your website if users spend less time on your site, which will affect both your organic traffic and your ranking.
To increase the page speed of a website:
- Enable browser cache feature and reduce server response time
- Eliminate unnecessary scripts and compress the size of your images
- Reduce the size of your HTML and JavaScript
- Use page loading tools to test your website speed
Voice search will take over text search in the future, especially with the use of devices like Alexa.
Optimize voice search by creating an FAQ page on your website and targeting related long-tail keywords.
3. Use digital PR to gain backlinks
Authority backlinks are an important factor in ranking. While some SEO experts may struggle to get high authority backlinks from different sites, the best way to get backlinks is to focus on your content.
Creating good content always pays off. It must be of high quality and provide value to your readers.
You can also get backlinks using digital PR. This helps make your content popular with the internet community. There are many high-quality publishers and websites that cover links and articles in the form of infographics, tools and calculators, and expert information.
To do this, you must think like a PR professional, but your execution must be that of an SEO expert. Digital PR is not about presenting your promotional content; Rather, it’s about promoting your content with an outreach strategy.
Digital PR can help you realize several benefits beyond links. You can generate referral traffic and generate social participation. It can also generate sales and increase brand awareness.
4. Improve your organic CTR with PPC
Click through rate (CTR) is an important metric and you should optimize it for your website. You can optimize it for the title tag and meta description. This can be done by measuring the results, which again is a time-consuming task.
If you want a shorter route, take advantage of pay-per-click (PPC) testing for title tags and meta descriptions. Even if you are not running a PPC campaign, it will still help you create your meta descriptions and tags. Make sure you set up your test correctly to understand the impact on your page.
A good idea would be to try three different title variations and determine which tags to use. Make sure the description is similar for each of them. To decide which is the most effective description, you can also try three different ones but keep the same title.
5. Improve the overall user experience
Focus on the content of your website to improve the user experience (UX). If your content is amazing, it will naturally rank higher in the SERPs.
Write quality content and use shorter paragraphs. Keep the length of the sentence mixed up; They should be short and long. Use captions and bullets in your posts as they make the article more readable and scannable.
Use the correct images and screenshots to illustrate whatever points you are making with your readers. Take advantage of the inverted pyramid writing style that focuses on the main points at the beginning. This helps to grab the attention of the users who visit your website. Also, don’t forget to optimize the layout and theme of your website.
Last words
Apart from all the tips above, your focus should be on updating your site. If your content is old, it won’t appear in search engines. Write new content or update your old content. Optimize your website for mobile devices; it is an important factor to rank in Google. Use a technique like featured snippets and optimize your XML sitemap. In short, create an SEO strategy that helps you get an organic SERP ranking.
