Managing social media sites requires a lot of creative thinking. While social media has numerous competitors, a manager who understands the process and processes of communication is highly valued. Creating strong digital connections is also a key attribute. A social media manager is qualified to navigate the field of online marketing and brand promotion, engage clients and readers, and respond to their questions. In addition to being creative, a social media manager needs to be able to think on their feet and think outside the box.
One of the best qualities a social media manager can have is the ability to be creative. Although it is not necessary to be a graphic designer to be a good social media manager, the ability to produce creative visual content is essential. Moreover, a great social media manager should be able to create many posts from the same source material. Content that contains images outperforms text-based content. For example, articles that contain images every 75-100 words receive twice as many shares as articles that have only one or two images.
The Oreo post is a good example. In fact, it went viral and made the brand and sales of Volvo vehicles skyrocket. In addition, commercial customers who saw the campaign’s content were much more likely to choose Volvo for their next truck purchase. The ALS Association Ice Bucket Challenge is another great example of creativity in social media. The challenge garnered $115 million in donations, and a number of people got involved in the campaign. Although you do not need to be a genius to create a great social media campaign, you need to be organized and remember key dates and log-in details for each social network.
As a social media manager, you have many responsibilities. You will have to establish a social media strategy, identify your audience, and know which platforms to use to scale your efforts. It is not easy to manage social media marketing, so it is imperative to know your objectives and set some ground rules for the process. While the manual doesn’t have to be a five-hundred page book, it should outline your general social media strategy.
A social media strategy should be actionable and measurable. Your tactics should include the timeline, implementation details, and metrics. Make sure that the strategy is customized to your specific business goals. Then, the goal will be met. Tactical execution as a social media manager will keep your social media plan on track and on budget. If you fail to follow your social media strategy, you may be wasting time and money.
Understanding data is vital to a successful social media manager. You need to understand how to read it and deduce meaningful conclusions. Data analysis can be difficult, but social media analytics tools like SocialPilot make it much easier. The tool’s easy-to-read PDF reports offer insights into how to improve your social strategy. Also, understanding human psychology helps you identify what content your target audience responds to.
Being able to monitor trends is an essential part of social media management. Social media users use these channels to express themselves, and it’s crucial for business owners to know how to use these channels for their advantage. Social media users also analyze the “what” and “why” behind social posts, so they can understand the reasons for these trends. Ultimately, understanding these data can help you better serve your clients and create better social media posts.
When it comes to the art of managing social media, having a strategic mindset is imperative. A social media manager must understand what their audience is interested in and be willing to veer away from current trends. For instance, a native ad on a new social media platform might not help a company achieve its objectives. A strategic mindset will help a social media manager stick to the work that is most beneficial to their audience.
The strategic mindset can be developed by asking questions to gain insight into your own thoughts. Strategic questions can relate to personal and professional situations. They can involve a number of topics, such as beating a competitor or structuring an organization for innovation. But they must always relate to your role and responsibilities. How can you apply a strategic mindset to your role and responsibilities? By asking such questions, you’ll become more effective at strategizing and executing a successful social media marketing plan.