Although all business mobile app owners want to create and launch the successful APP, most end up lost in a sea of competing apps where all companies strive to be the best. However, it is worth highlighting the main functionalities of a business mobile application that no one should overlook to achieve success.
In this article I want to highlight the 10 essential characteristics of a successful business mobile application, which generally do not depend on the specific characteristics of commercial domains. Most of these qualities are applicable to all good applications, and can be easily provided by the dedicated team that creates them.
There are many benefits that a business mobile application offers to a business. You can discover them in this article.
What is a good application?
The answer is quite simple: it is the one that completely meets the needs of the end user, and it does it quickly and effectively, quite often in a matter of several taps.
I could do only one thing, but do it exceptionally well. With that said, what makes an app good, or even the best in its niche?
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Characteristics of a successful APP
# 1 Simple interface
The success of a business mobile application is not directly proportional to how complex the application is. On the contrary. Users demand a simple and intuitive interface. Simple navigation based on design guidelines for the selected platform.
Whatever the functionality, the easier it is delivered, the better, and you will not lose users. That is one of the essential qualities that help popular mobile applications to gather and maintain a loyal audience.
# 2 Visibility on IOS and Android
These are the two main platforms on which you must be present. Cross-platform development saves up-front budgets, enables early market entry, and effectively achieves the next third feature
# 3 Security
Obviously, security is vital to the success of an application, whether for business or private use. Important issues such as data confidentiality are protected at the legal level, but there are also other aspects that address the importance of security, such as access to sensitive information for each user.
# 4 APP offline operation
It is an aspect to take into account when considering the use and functionality of a business mobile application. It is logical to think that the APP depends on the use and consumption of data, that is, on your Internet connection. However, access to certain functionalities or content in offline mode may be of interest to users. Keep in mind that they will not always have access to the Internet, it is rare that this situation occurs but it must be foreseen depending on your business and the objective of the application.
# 5 Regular APP updates
Keep in mind that a business mobile application will need a continuous cycle of development and therefore regular updates. It has a team prepared to provide that maintenance and those new functionalities that make the APP grow. All the content that you offer through a company mobile application must be updated and relevant to your user or else it will lose its value over time. New corrections, functionalities, developments, services and a long etcetera will make your product and therefore your APP more valuable.
# 6 Comments and means of contact
The objective of a business mobile application is to be open to all kinds of users. Offer the possibility of having a direct and agile communication channel. Therefore this will be the greatest functionality of your application and what you should take care of most when creating an APP. Includes means of contact beyond email or social networks. The notification or direct chat through the APP will be very valuable for your user. Even an option to call will be highly valued. It tries to make all types of user-company communication much faster and more agile as possible, with a minimum number of screen taps to achieve communication.
# 7 customization options
Everyone likes to have their applications and tools as personalized as possible and therefore this is no exception. Settings like fonts, colors, font size etc is highly valued by users, please allow it. Allow your users to play and configure the APP as they wish.
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# 8 The search system
Little value is given to this utility, however it is the most practical for most users who hate giving more than 3 touches to find something they are looking for in an APP. From Bluumi we advise you to create the easiest and most intuitive system possible to locate what you want within a company mobile application. Avoid the complex. And if your offered content is, try to facilitate their search. One word: Accessibility.
# 9 Analytics
Today, nothing should be done that cannot be measured. Analytics is vital for the proper functioning of any task and mobile applications are no less. This feature will allow you to track your users and obtain complete information about their behavior. With this data, you will be able to measure the success of your APP and continue to evolve it.
# 10 interoperability
Business mobile applications can be part of a technology strategy. That is, they are not limited only to their individual operation. You can integrate the operation of your APP with the logistics platform of a business, with the reservation system of a restaurant or with the operation of other products such as the IoT (Internet of Things). You can integrate software and hardware. This interoperability can be a feature highly valued by your users. Also beneficial for the operation of your business: ordering dishes in a restaurant, laundry in a dry cleaner or pizza at home.